King & Stone began as an idea to solve a simple problem: Make it easy for guys to look great!
The co-founders noticed that there were shoe companies offering a subscription model for women's shoes, but that no such solution existed for men's shoes. These companies were focused on addressing the problem of a very regular, personalized shopping experience: customers could not begin shopping without taking an extensive style quiz, for example.
King & Stone had a different idea, letting the brand identity be a dependable style aesthetic, and instead focus on making the entire process as easy as possible for men. Launching initially through a successful Kickstarter campaign (you can see more here: https://www.kickstarter.com/projects/418243707/king-and-stone-no-hassle-stylish-mens-shoes), the shoes were offered only on a subscription basis.
While customers loved the brand and the products, there was a great variety of needs of when they wanted new shoes delivered. Some liked the quarterly model, others wanted monthly deliveries, and still others wanted a spread out delivery timeline.
Armed with this feedback, King & Stone has relaunched as a more traditional e-commerce site, still making it easy for guys to look great, and enabling guys to get their new shoes on a schedule that makes sense for them without the rigidity of a subscription model!